Event Logistics for a Women’s Run Marketing Campaign
Event logistics are not standard freight. They don’t follow warehouse hours, don’t happen at loading docks, and don’t allow delays. They are defined by fixed dates, uncontrolled environments, public locations, limited access windows, and high visibility if anything goes wrong.
This campaign had all of those factors, all at once.
No Dock
No Security Desk
No Receiving Staff
No Storage Space on Site
The Objective
- Get every goodie bag to the park the night before the event.
- Each location had zero receiving infrastructure, no signage, and a single-day delivery window.
- If it’s not there, the participants don’t get goodie bags.
Zero margin for error. Unlike traditional events hosted in convention centres or stadiums, this women’s run took place in open public parks with no logistics support.
Compounding Complexity
The challenge wasn’t just the location. It was everything layered on top of it.
Timing Was Non-Negotiable
One day only. Late arrivals meant unusable kits.
Weekend, Off-Hour Delivery
Saturday night, outside standard carrier windows.
Cross-Province Coordination
Ontario and Quebec, requiring precise route coordination.
High Volume
10,000 goodie bags, complete and ready for distribution.
Brand Risk
Multiple sponsors. One missed delivery impacts trust and future partnerships.
Why Standard Carriers Were Not an Option
❌ Dock-to-Dock Only – No capability for park deliveries without infrastructure
❌ Business Hours – No weekend or off-hour service options
❌ Shared Routes – Cannot guarantee exact timing or dedicated attention
❌ Flexible Windows – No accountability for night-before arrival
❌ No On-Site Coordination – No direct contact handoff in public spaces
❌ No Dedicated Drivers – Shared resources mean no single point of accountability
The Solution: Guaranteed Event Logistics Execution
We treated this as event execution, not standard freight.
Every goodie bag verified, staged, and dispatched with one principle: If it has to be there, we will be there.
10,000 kits. Multiple parks across Ontario and Quebec. Delivered the night before, ready at sunrise.
Step 1: Centralized Control
We assembled, staged, and prepared all goodie bags under controlled conditions before dispatch.
- No missing items
- No damaged contents
- No last-minute surprises
Step 2: Dedicated Driver Assignment
We assigned dedicated drivers instead of using shared routes.
- Full control over timing
- Direct accountability
- Flexibility if on-site conditions changed
Step 3: Off-Hour, Weekend Execution
- Saturday.
- Day or night.
- Weather or traffic.
Step 4: On-Site Contact Coordination
We worked directly with on-site contacts to confirm arrival location, access points, and handoff timing.
- No formal receiving infrastructure needed
- Eliminated confusion in public spaces
- Smooth delivery guaranteed
The Results
The event went off without a hitch.
10,000 goodie bags delivered successfully
100% on-time, night-before arrival
Zero disruption to event setup
No missing kits, no damage, no delays
Full sponsor exposure achieved
Positive participant experience preserved
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Why This Matters
Event logistics don’t fail because of distance. They fail because of assumptions.
We ensure products show up where and when they’re supposed to, even when the venue isn’t built for logistics.
For Marketing Agencies
You’re judged on execution, even when logistics are outsourced. When deliveries fail, you absorb the blame.
We let you promise outcomes, not just ideas.
✓ Guaranteed arrival windows
✓ Dedicated drivers, not shared routes
✓ Off-hour and weekend capability
For Product Brands
Your brand presence depends on arrival. If products don’t show, you disappear from the event.
We protect your investment.
✓ Brand visibility secured
✓ Sampling opportunities delivered
✓ Marketing spend preserved
Need event logistics that run on time?
One night. One delivery. One result.
When event windows can’t slip, we keep your campaign on track:
Dedicated drivers
Weekend and off-hour delivery
Event-site coordination
Guaranteed arrival windows
Limited onboarding monthly
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QRC Logistics
Canadian-owned third-party logistics provider (3PL) for warehousing, pick and pack, e-commerce and retail distribution, Ontario LTL, FTL and final-mile, order fulfillment, cross-border, and controlled promotional and event rollouts.
Quotes: 905-791-9004 x Press 1
Toll Free: 1-800-430-7874
8020 Fifth Line North, Halton Hills
Ontario, Canada L7G 0B8